Walk the Long Trail at Berlin Mall Identity, Print, and Installation Graphics

Identity package, print collateral and large-scale installation graphics for the Walk the Long Trail at Berlin Mall interactive campaign. Walk the Long Trail at Berlin Mall taps into Vermonters’ love for the outdoors, and offers a fun, healthy, and educational experience. By walking 544 laps in the mall’s heated, enclosed common area, participants can walk the equivalent of the Long Trail’s 272 miles. Photos, graphics, and other media provide the sense of being immersed in the Trail and its surroundings.